ANUA, founded in 2019, is a Korean skincare brand that has quickly gained recognition both domestically and internationally with its simple yet effective products based on natural ingredients. With the motto ‘natural and effective skincare,’ ANUA offers a product line focused on soothing and moisturizing sensitive skin.
COSRX, founded in 2013, is a leading South Korean skincare brand and an affiliate of the Amorepacific Group. The brand name is a combination of ‘Cosmetics’ and ‘RX (prescription),’ emphasizing its focus on providing effective and scientific skin solutions.
d’ALBA is a premium K-beauty skincare brand that uses white truffle from the Piedmont region of Italy as a core ingredient. Established in 2014, the brand is now rapidly growing in the global market, with its signature ‘White Truffle First Spray Serum’ becoming a bestseller on Amazon.
Innisfree, launched in 2000 by Amorepacific, a leading Korean cosmetics company, is a nature-based skincare brand. The brand name is derived from W.B. Yeats’ poem, ‘The Lake Isle of Innisfree,’ and embodies a philosophy that values harmony with nature.
LANEIGE, founded in 1994, is a leading Korean premium skincare brand. The brand name originates from the French word for ‘snow,’ ‘la neige,’ emphasizing a pure and fresh image.
TONYMOLY, founded in 2006, is a prominent Korean beauty brand that has gained global attention for its unique and creative designs, as reflected in its brand name, which means ‘stylish packaging.’ Currently, it operates over 900 stores in more than 50 countries, establishing itself as a representative K-beauty brand.
